To Get A Drink You Have To Sell

ADVERTISING AND BLACK HORSE BEER IN THE 20TH CENTURY

Permanent

History
Pôle des Rapides

Featured in the former Dawes Black Horse Brewery, this exhibition highlights the entrepreneurial spirit of the brewers of Black Horse beer, who adapted their advertising strategy to evolving alcohol consumption regulations and invested in innovative promotional approaches.

Schedule

Sun, Sat, noon to 5 p.m.; Fri, 6 p.m. to 9 p.m.
Closed: Good Friday, Easter, June 24, July 1, Dec 24, 25, 26 and Jan 1.

Price

Free Activity

Guy-Descary Cultural Centre
2901 Saint-Joseph Blvd.
Lachine, QC
  • 514-634-3478

museedelachine@ville.montreal.qc.ca
Pôle des Rapides
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