New adventures brewing downtown

Daniel Bromberg

As a proud native of Montreal, Daniel channels his education in history and his work as a tour guide, writer, and photographer to share his love affair with the city. His passions include the local street art scene, sipping an allongé at a local cafe, discovering new green alleys, biking, and reading at home.

Beer lovers – this is for you!

As the old saying goes, “there is no better time than now” to rediscover the distinct culture of downtown Montréal. And as some might argue, what better way to do that than with a beer in hand?

A new initiative by the Montréal centre-ville brassicole culturel gourmand aims to do exactly that, by inviting local and visiting beer enthusiasts to taste Montréal’s locally-made beer while discovering more about the city as part of an event that will run across the urban centre until August 2022.

Discover local microbreweries and beer culture in Montréal

With so many gourmet outings and cultural visits available, the way to discover local beer just became a lot more fun. The year-long event will feature some of the province’s most distinguished breweries and their delicious suds through a wide variety of cultural events such as guided historical tours, short cruises, shows (including a soon-to-be released film at Cinéma du Musée and a three-part activity at Complexe Desjardins), and numerous tasting experiences at local microbreweries. Some activities begin as early as October 2021, while others are scheduled to roll out over the next few months. Tickets are available for purchase on the project’s website.

Promoting the Québec brewing community as both diverse and dynamic, these activities have the dual mission of allowing amateurs and connoisseurs alike to discover local beer from an artistic and social perspective, encouraging people to sip ale from around the region while actively participating in creative cultural and gastronomic events. It gets better – a handful of hotel partners will offer preferential rates throughout the year, while the project has also made several thematic passports available for purchase that serve to provide discounts at various microbreweries, bars, and boutiques downtown.

There were several important players involved in the creation of this project, notably the Festival Mondial de la bière, in collaboration with Tourisme Montréal, the Québec government, Complexe Desjardins, Brasseur de Montréal, BIXI Montréal and the SDC Quartier latin.

A festive way to kick off the event

The Mondial de la bière is back! Founded in 1994 with the objective of highlighting of the brewing industry in Québec, the Mondial de la bière is now recognized as a major international beer festival in North America.

The 27th edition, from October 7 to 10, will be offered exclusively as an outdoor event in the Rio Tinto Courtyard, adjacent to Windsor Station. Throughout the 4-day festival, split up into 10 sessions of three hours each, attendees are invited to relax on the sprawling terrasse, listen to music, exchange with beer experts – pint in hand – as they choose from close to 125 different beers in what is sure to be a lively atmosphere.

Daniel Bromberg

As a proud native of Montreal, Daniel channels his education in history and his work as a tour guide, writer, and photographer to share his love affair with the city. His passions include the local street art scene, sipping an allongé at a local cafe, discovering new green alleys, biking, and reading at home.

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